Business Week has introduced a unique weekly podcast on iTunes. Like Seed Magazine (reviewed here) it focuses on their weekly cover story. What makes their podcast unique is that it does not simply "read" the cover story, but conducts an interview with the author. I’ve made my way through four of the interviews and have found them enjoyable. All have focused on emerging trends or issues. These have included the future of the car industry, where to invest (good information about the direction of the economy), big events of 2005, and the increased importance of math in business and industry. The podcast lengths have varied from about 8-20 minutes. The Business Week podcast page lists other podcasts that are available.
Recommended for Extension professionals in general, and especially those working on economic related issues.
3 responses so far ↓
1 Rich Emnett // Jan 23, 2006 at 2:47 pm
Jerry,
It might be worth a mention that folks without an iPod or iTunes (me included) can download podcasts directly from source websites and played on a computer or non-iPod mp3 player.
For example, The BusinessWeek podcast page: http://www.businessweek.com/search/podcasting.htm lists several available podcasts. I download the “Technology and You” podcast to my old Rio mp3 player.
Thanks,
Rich
2 Jerry // Jan 23, 2006 at 3:08 pm
Rich,
Thanks and good point. There are also several other services that can be used to collect podcasts (for example, PodcastAlley.com). As Rich notes, if you don’t have an mp3 you can stream cast or save the file to your computer. Or burn them to a CD to listen to in the car, etc.
3 Trends and Issues in Extension » Blog Archive » Business Week’s Use of Blogs and Podcasts to Support the Magazine // Feb 18, 2006 at 2:20 pm
[...] Last week’s Business Week hard copy issue had a cover story on the US Economy that focused on the accuracy of the debt load and other economic measures. How did I find this out? Because I listened to Business Week’s weekly podcast on my way to the airport. Business Week’s podcast focuses not on reading the cover story, but on interviewing the author of the cover story (in this case, Michael Mandel). This led me to buy the magazine at the airport and read the article on the runway. What really caught my attention was not just the article contents (I like reading Mandel anyway), but the use of a blog by Mandel for commentary and questions. I think this is a good way of using three different media (four if you count the online version of the article) to support and augment the good old hard copy. [...]
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