Extension 2.0 Presentation at this Year’s ESP National Conference

My Extension 2.0 paper proposal for this fall’s ESP conference has been accepted. I’ve been actively collecting enterprise 2.0 and web 2.0 type posts, reports, documents, etc. to help prepare for the presentation and some related journal articles. Any ideas, suggestions or just pointing me to new resources is greatly appreciated. Related to this, I’m also part of a team that has a session on virtual work in Extension. For delicious users, here is my current delicious Extension 2.0 list.

Below is the Extension 2.0 abstract:

Extension 2.0? The impact of Web 2.0, Enterprise 2.0 and other forces in creating new organizational work structures in Cooperative Extension

Jerold R. Thomas

Ohio State University Extension

Several authors have been writing about structural changes in work environments brought about by new technology, changing demographics, global competition, and external issues like energy costs. This presentation will demonstrate how the Web 2.0 tools can be used and provide recommendations about how Extension systems can use Enterprise 2.0 techniques to improve their efficiency and effectiveness.

Many technology writers (Tim O’Reilly is a leading example) have been discussing a significant change in information technology that has been dubbed Web 2.0. Web 2.0 refers to new online technologies that allow users to interact with writers of web content and each other. Examples include wikis, blogs, podcasting (both audio and video) and other collaborative platforms. Web 2.0 changes the direction of discourse from top down (whoever posts information) to a more collaborative partnership. Early examples in Extension include the structural organization of eXtension. Enterprise 2.0 has followed Web 2.0 as researchers and practitioners look for ways of incorporating Web 2.0 tools into work structures. Leading researchers in this area include McAfee and Lakhani from Harvard University. Enterprise 2.0 is important because it focuses not on the technology, but rather on the technology as a tool to help develop and create systems that make us more effective and efficient. Enterprise 2.0 also encourages the development of systems and structures rather than imposing them.

Other trends that are converging to push society to Enterprise 2.0 functionality include demographics (the increased generational difference in the use of mobile and other electronic media), increasing energy costs that have led to more collaborative and geographically distributed work teams and systems and competition from around the world in adult education and providing of information resources.

The presentation will cover the major trends, address what Web 2.0 is and briefly demonstrate some of the tools (specifically a collaborative program management program, a blog, a collaborative writing instrument teams can use, and podcasts), and then introduce Enterprise 2.0 concepts and their impact on Extension. Dialogue and interaction will be used throughout the presentation, with questions and reflection encouraged.

Summary:

The presentation will cover major trends like technology, demographics, and energy and provide an overview of Enterprise 2.0 theory and how it increases effectiveness in Extension systems. Specific tools that will be demonstrated include: a collaborative program management program, a blog, a collaborative writing instrument teams can use, and podcasts.

7 Responses to “Extension 2.0 Presentation at this Year’s ESP National Conference”

  1. Extension 2.0 Presentation at this Year’s ESP National Conference…

  2. Amit P Agrawal says:

    Hi Thomas,
    first of all congratulation that your paper is selected, from last few days i am also very much interested in Enterprise 2.0 , reading lots of blogs and articles and collected info to write paper. You can check my bookmarks at http://del.icio.us/albert_amit/Enterprise2.0
    i have also created google discussion group http://groups.google.com/group/enterprise20, I would like if you join this to discuss your views….
    I am also working on one paper on this. if you like, I can share it with you, when i finish it…let me know if you are interested…. but it take at least one week to complete it….

  3. Beth Kanter says:

    I am in the process of pulling together some background material for my presentation next week and I am so glad to found your excellent paper here. Also, your blog is an excellent example of blogging for professional development or blog as personal learning environment.

  4. Jerry Thomas says:

    Thanks Amit and Beth for your comments. Yes Amit, I would love to see your paper. Beth, I’m looking forward to the broadcast. I’m writing before and between papers at the National Association of Community Development Extension Professionals’ conference and I already see ways that people are starting to slip into Enterprise 2.0.

  5. Amit P Agrawal says:

    Hi Thomas,
    I started writing paper on Enterprise2.0 but could not finish it properly, so at the end i wrote a blog, May be some information from that can be helpful to you. http://amitpagrawal.blogspot.com/2007/04/enterprise-20-new-buzzword.html

    Please let me you know your comments.

  6. Beth Kanter says:

    Hi Jerry,

    Well, if you have a minutes and want to drop a few sages words of advice to other would-be bloggers from the Extension world, please do stop by
    http://beth.typepad.com/beths_blog/2007/04/extension_20_in.html

  7. [...] Implications for Extension include more programming to meet increased economic stresses, community economic development strategies. And once again we need consider the impacts on Extension funding and budgets. It also forces us to consider more uses of technology and new organizational systems like Extension 2.0. [...]

Leave a Reply