Archive for February, 2009

Reading List for February 2009

Tuesday, February 17th, 2009

My ever expanding and never to be completed reading list finds the following titles in my bag or bedside:

The ultimate sales machine – Half way through and impressed with the focus on selling to meet customer needs versus hawking the programs you offer. A little like Drucker’s “outside-in” thinking and much needed by Extension professionals. Amazon link here. I’m listening to the Audible.com version on the iPod.

What would Google do?- Ok, I’m a sucker for the title, but I liked the Business Week article focusing on the auto industry (listen to the podcast here). I have the book & the Audible.com version on the iPod. Amazon link here.

Here comes everybody: The power of organizing without organizations. I’m supposed to be reading this for an online book club in Booksprouts, but have fallen behind. Neat read on how transaction costs have changed the structures we use to organize. Wikipedia link here.

There are others lurking in the shadows, but these are at the top. One thing I have noticed is that I seem to be listening to books more lately at the expense of podcasts. I need to figure a bit of balance out about that, but it is so, so nice to hear books played 25% faster on the iPod. Gaining 15 minutes for each hour is a big difference in books that are several hours in length.