Trends and Issues in Extension

If you’re doing any level of technology searching or browsing, you will see more and more references to Web 2.0. This is all part of the move we’ve discussed before towards collaborative models and letting consumers gain more control of the products they use. Think experience economy. Future Wire has a compilation piece that does a pretty good job of describing Web 2.0. Click, read, and learn.

 Implications for Extension: Plenty! How do we develop and fashion our web content for interaction and next level uses? From an organizational development standpoint, how do we push into more social networking and collaboration tools.

How many people really determine science policy? An interesting article in Geotimes on the small number of policy makers that determine science policy, how they get information, and the need to have a focused, in-depth message for them. It is the same with Extension. Focus, focus, focus on what we do well and have an impact on. Then communicate in a highly focused pattern. From Science and Technology Daily.

Go here for an interesting satire of traditional ag by the Organic Trade Association using Star Wars. I’m not sure that its accurate in its criticism, but it is an interesting marketing strategy.